PRIVATE – PRIVATE MEDIA GROUP, FOUNDED IN STOCKHOLM, SWEDEN IN 1965 AS THE WORLD’S FIRST FULL COLOR HARDCORE MAGAZINE, BY MILTON BERTH SR. HIS SON MILTON BERTH JR. TOOK OVER THE COMPANY IN THE EARLY 1990’S AND RELOCATED TO BARCELONA, SPAIN AND UPDATED THE COMPANY TO PRODUCE TRADITIONAL AND INTERNET ADULT CONTENT. PRIVATE BECAME THE FIRST ADULT ENTERTAINMENT COMPANY TO BE TRADED ON THE NASDAQ STOCK MARKET. IT SIMPLY HAS BECOME THE BIGGEST ADULT ENTERTAINMENT COMPAY IN EUROPE. HAVING HAD WON OVER 130 ADULT INDUSTRY AWARDS, IT CONTINUES TO BECOME A WORLD LEADER IN EROTICA.